{"data":{"id":"us-al/ala.-code-6-5-772","jurisdiction":"us-al","citation":"Ala. Code § 6-5-772","heading":"Liability for Use of Indicia of Identity Without Consent.","body":"(a) Except as otherwise provided in this article, any person or entity who uses or causes the use of the indicia of identity of a person, on or in products, goods, merchandise, or services entered into commerce in this state, or for purposes of advertising or selling, or soliciting purchases of, products, goods, merchandise, or services, or for purposes of fund-raising or solicitation of donations, or for false endorsement, without consent shall be liable under this article to that person, or to a holder of that person’s rights.\n(b) Liability may be found under this section without regard as to whether the use is for profit or not for profit.","path":["Title 6 Civil Practice.","Chapter 5 Actions.","Article 39 Alabama Right of Publicity Act."],"source_url":"https://alison.legislature.state.al.us/code-of-alabama?section=6-5-772","current_through":"Act 2026-611","vintage":"","retrieved_at":"2026-09-03T14:01:53Z","sha256":"3393da4917acc63578d499b538ace36da49747dc3d9503dfd93363aa5300af38","source_id":"us-al","stale":false,"prev":"us-al/ala.-code-6-5-771","next":"us-al/ala.-code-6-5-773"},"notice":"GroundRules: Original legal text. Not legal advice."}