{"data":{"id":"us-ar/ark.-code-ann.-20-27-2601","jurisdiction":"us-ar","citation":"Ark. Code Ann. § 20-27-2601","heading":"Advertisements for gambling activities to include information concerning compulsive gambling disorders - Definitions","body":"(a) As used in this section: (1) \"Gambling activity\" means: (A) Casino gambling; (B) Horse racing; (C) Greyhound racing; (D) Electronic games of skill under § 23-113-103 ; (E) Lotteries conducted under the Arkansas Scholarship Lottery Act, § 23-115-101 et seq.; and (F) Lotteries of other states advertising in the state; and (2) \"Gambling operator\" means the operator of a gambling activity. (b) Except as provided in subdivisions (g)(1)(A) and (g)(2) of this section, an advertisement by a gambling operator for a gambling activity published or broadcast in this state shall include a toll-free helpline telephone number providing information and referral services concerning compulsive gambling disorders. (c) (1) In all printed, written, graphic, or internet advertising, the toll-free helpline telephone number required under this section shall be displayed in a manner that is clear, identifiable, and conspicuous, but the number shall not be displayed in a size smaller than provided in subdivision (c)(2) of this section. (2) (A) Except as provided in subdivision (g)(1)(A) of this section, in outdoor advertising by a gambling operator for a gambling activity, the toll-free helpline telephone number required under this section shall be displayed in not less than 36-point type print and not more than 50-point type print. (B) In all other printed, written, graphic, or internet advertising by a gambling operator for a gambling activity, the toll-free helpline telephone number required under this section shall not be displayed in less than 8-point type print. (d) In all television advertising, the toll-free helpline telephone number required under this section shall: (1) Be clearly and conspicuously displayed; and (2) Remain on the screen for at least three (3) seconds. (e) Except as provided in subdivision (g)(2) of this section, in all radio advertising, the toll-free helpline telephone number required under this section shall be stated in a manner that is clear and understandable. (f) If a gambling operator operates a website that provides information about or access to a gambling activity, the toll-free telephone number required under this section shall be displayed on the website in a manner that is clear, identifiable, and conspicuous, but the number shall not be displayed in less than 8-point type print. (g) (1) (A) This section does not apply to a billboard leased to a gambling operator as of July 27, 2011. (B) This section applies to a billboard leased to a gambling operator if the lease was executed by the gambling operator after July 27, 2011. (2) This section does not apply to a radio advertisement fifteen (15) seconds or less in length. Acts 2011, No. 1179, § 1.\n\n(a) As used in this section: (1) \"Gambling activity\" means: (A) Casino gambling; (B) Horse racing; (C) Greyhound racing; (D) Electronic games of skill under § 23-113-103 ; (E) Lotteries conducted under the Arkansas Scholarship Lottery Act, § 23-115-101 et seq.; and (F) Lotteries of other states advertising in the state; and (2) \"Gambling operator\" means the operator of a gambling activity.\n\n(1) \"Gambling activity\" means: (A) Casino gambling; (B) Horse racing; (C) Greyhound racing; (D) Electronic games of skill under § 23-113-103 ; (E) Lotteries conducted under the Arkansas Scholarship Lottery Act, § 23-115-101 et seq.; and (F) Lotteries of other states advertising in the state; and\n\n(A) Casino gambling;\n\n(B) Horse racing;\n\n(C) Greyhound racing;\n\n(D) Electronic games of skill under § 23-113-103 ;\n\n(E) Lotteries conducted under the Arkansas Scholarship Lottery Act, § 23-115-101 et seq.; and\n\n(F) Lotteries of other states advertising in the state; and\n\n(2) \"Gambling operator\" means the operator of a gambling activity.\n(F) Lotteries of other states advertising in the state; and\n\n(A) Casino gambling;\n\n(B) Horse racing;\n\n(C) Greyhound racing;\n\n(D) Electronic games of skill under § 23-113-103 ;\n\n(E) Lotteries conducted under the Arkansas Scholarship Lottery Act, § 23-115-101 et seq.; and\n\n(F) Lotteries of other states advertising in the state; and\n\n(2) \"Gambling operator\" means the operator of a gambling activity.\n\n(b) Except as provided in subdivisions (g)(1)(A) and (g)(2) of this section, an advertisement by a gambling operator for a gambling activity published or broadcast in this state shall include a toll-free helpline telephone number providing information and referral services concerning compulsive gambling disorders.\n\n(c) (1) In all printed, written, graphic, or internet advertising, the toll-free helpline telephone number required under this section shall be displayed in a manner that is clear, identifiable, and conspicuous, but the number shall not be displayed in a size smaller than provided in subdivision (c)(2) of this section. (2) (A) Except as provided in subdivision (g)(1)(A) of this section, in outdoor advertising by a gambling operator for a gambling activity, the toll-free helpline telephone number required under this section shall be displayed in not less than 36-point type print and not more than 50-point type print. (B) In all other printed, written, graphic, or internet advertising by a gambling operator for a gambling activity, the toll-free helpline telephone number required under this section shall not be displayed in less than 8-point type print.\n\n(1) In all printed, written, graphic, or internet advertising, the toll-free helpline telephone number required under this section shall be displayed in a manner that is clear, identifiable, and conspicuous, but the number shall not be displayed in a size smaller than provided in subdivision (c)(2) of this section.\n\n(2) (A) Except as provided in subdivision (g)(1)(A) of this section, in outdoor advertising by a gambling operator for a gambling activity, the toll-free helpline telephone number required under this section shall be displayed in not less than 36-point type print and not more than 50-point type print. (B) In all other printed, written, graphic, or internet advertising by a gambling operator for a gambling activity, the toll-free helpline telephone number required under this section shall not be displayed in less than 8-point type print.\n\n(A) Except as provided in subdivision (g)(1)(A) of this section, in outdoor advertising by a gambling operator for a gambling activity, the toll-free helpline telephone number required under this section shall be displayed in not less than 36-point type print and not more than 50-point type print.\n\n(B) In all other printed, written, graphic, or internet advertising by a gambling operator for a gambling activity, the toll-free helpline telephone number required under this section shall not be displayed in less than 8-point type print.\n\n(d) In all television advertising, the toll-free helpline telephone number required under this section shall: (1) Be clearly and conspicuously displayed; and (2) Remain on the screen for at least three (3) seconds.\n\n(1) Be clearly and conspicuously displayed; and\n\n(2) Remain on the screen for at least three (3) seconds.\n\n(e) Except as provided in subdivision (g)(2) of this section, in all radio advertising, the toll-free helpline telephone number required under this section shall be stated in a manner that is clear and understandable.\n\n(f) If a gambling operator operates a website that provides information about or access to a gambling activity, the toll-free telephone number required under this section shall be displayed on the website in a manner that is clear, identifiable, and conspicuous, but the number shall not be displayed in less than 8-point type print.\nion shall be stated in a manner that is clear and understandable.\n\n(f) If a gambling operator operates a website that provides information about or access to a gambling activity, the toll-free telephone number required under this section shall be displayed on the website in a manner that is clear, identifiable, and conspicuous, but the number shall not be displayed in less than 8-point type print.\n\n(g) (1) (A) This section does not apply to a billboard leased to a gambling operator as of July 27, 2011. (B) This section applies to a billboard leased to a gambling operator if the lease was executed by the gambling operator after July 27, 2011. (2) This section does not apply to a radio advertisement fifteen (15) seconds or less in length.\n\n(1) (A) This section does not apply to a billboard leased to a gambling operator as of July 27, 2011. (B) This section applies to a billboard leased to a gambling operator if the lease was executed by the gambling operator after July 27, 2011.\n\n(A) This section does not apply to a billboard leased to a gambling operator as of July 27, 2011.\n\n(B) This section applies to a billboard leased to a gambling operator if the lease was executed by the gambling operator after July 27, 2011.\n\n(2) This section does not apply to a radio advertisement fifteen (15) seconds or less in length.","path":["AR Code","Title 20","Chapter 27","Subchapter 26"],"source_url":"https://oss-data-us.vaquill.ai/v2026.08/us_ar_statutes.parquet","current_through":"2026-08-14","vintage":"open-us-law v2026.08, retrieved 2026-09-14","retrieved_at":"2026-09-14T18:32:41Z","sha256":"8fa8e072f753340dbfcc23b8c2a1a65cfd7989e997bb8b7beb16aa0859a221ef","source_id":"us-ar","stale":false,"prev":"us-ar/ark.-code-ann.-20-27-2509","next":"us-ar/ark.-code-ann.-20-27-2701"},"notice":"GroundRules: Original legal text. Not legal advice."}