{"data":{"id":"us-ca/bpc-17030","jurisdiction":"us-ca","citation":"BPC § 17030","heading":"","body":"“Loss leader” means any article or product sold at less than cost:\n(a) Where the purpose is to induce, promote or encourage the purchase of other merchandise; or\n(b) Where the effect is a tendency or capacity to mislead or deceive purchasers or prospective purchasers; or\n(c) Where the effect is to divert trade from or otherwise injure competitors.","path":["Business and Professions Code - BPC","DIVISION 7. GENERAL BUSINESS REGULATIONS [16000. - 18107.]","PART 2. PRESERVATION AND REGULATION OF COMPETITION [16600. - 17365.]","CHAPTER 4. Unfair Trade Practices [17000. - 17101.]","ARTICLE 2. Definitions [17020. - 17031.]"],"source_url":"https://downloads.leginfo.legislature.ca.gov/pubinfo_2025.zip","current_through":"2026-09-13","vintage":"","retrieved_at":"2026-09-14T05:56:33Z","sha256":"8187917e7c2372bb6d5f7d2a6e31ce2ceeb18bd32b63385d3ba17b10f58fc077","source_id":"us-ca","stale":false,"prev":"us-ca/bpc-17029","next":"us-ca/bpc-17031"},"notice":"GroundRules: Original legal text. Not legal advice."}