{"data":{"id":"us-in/ic-6-2.5-1-10.7","jurisdiction":"us-in","citation":"IC 6-2.5-1-10.7","heading":"\"Advertising and promotional direct mail\"","body":"Sec. 10.7. \"Advertising and promotional direct mail\" means printed material that is direct mail, the primary purpose of which is to attract public attention to a product, person, business, or organization, or to attempt to sell, popularize, or secure financial support for a product, person, business, or organization. As used in this section, \"product\" means tangible personal property, a product transferred electronically, or a service.","path":["TITLE 6. TAXATION","ARTICLE 2.5. STATE GROSS RETAIL AND USE TAXES","Chapter 1. Definitions"],"source_url":"https://iga.in.gov/ic/2026/Title_6.html#6-2.5-1-10.7","current_through":"2026","vintage":"2026","retrieved_at":"2026-09-09T01:51:39Z","sha256":"28bbee9be8f0a27a47ad33a33996b6d8e8d1f01aaf3bab30e539e35e6353e847","source_id":"us-in","stale":false,"prev":"us-in/ic-6-2.5-1-10","next":"us-in/ic-6-2.5-1-11"},"notice":"GroundRules: Original legal text. Not legal advice."}