{"data":{"id":"us-ky/krs-304.17a-098","jurisdiction":"us-ky","citation":"KRS 304.17A-098","heading":"Rewards or incentives to participate in voluntary wellness or health","body":"improvement program.\n(1) An insurer issuing a group or individual health benefit plan may offer a voluntary\nwellness or health improvement program that allows for reward s or incentives to\nencourage participation or to reward members for participation, including but not\nlimited to:\n(a) Merchandise;\n(b) Gift cards;\n(c) Debit cards;\n(d) Premium discounts or rebates;\n(e) Contributions toward a member's health savings account;\n(f) Modification to copayment, deductible, or coinsurance amounts; or\n(g) Any combination of the incentives authorized by paragraphs (a) to (f) of this\nsubsection.\n(2) Any reward or incentive established under this section shall not be deemed an\ninappropriate inducement to obtain or retain insurance, in violation of KRS 304.12 -\n090 and 304.12-110, or a violation of KRS 304.12 -092, if disclosed in the policy or\ncertificate of coverage.\n(3) The health plan member may be required to provide verification, such as a\nstatement from his or her physician, that a medical condition makes it unreasonably\ndifficult or medically inadvisable for the member to participate in the wellness or\nhealth improvement program.\n(4) Nothing in this section shall prohibit an insurer f rom offering incentives or rewards\nto members for adherence to a voluntary wellness or health improvement program,\nif otherwise allowed by state or federal law.","path":[],"source_url":"https://apps.legislature.ky.gov/law/statutes/statute.aspx?id=52657","current_through":"Includes enactments through the 2026 Regular Session","vintage":"09/05/2026","retrieved_at":"2026-09-05T20:57:46Z","sha256":"bcf1bbdd50fdda6ade44983cfeee3ea7e3c0e06378b3d6f6631ae101bd4aa0d1","source_id":"us-ky","stale":false,"prev":"us-ky/krs-304.17a-097","next":"us-ky/krs-304.17a-099"},"notice":"GroundRules: Original legal text. Not legal advice."}