{"data":{"id":"us-ma/mass.-gen.-laws-ch.-111-216","jurisdiction":"us-ma","citation":"Mass. Gen. Laws ch. 111, § 216","heading":"Fragrance advertising inserts; microencapsulated fragrance; penalty","body":"Section 216. All fragrance advertising inserts contained in a newspaper, magazine, mailing, or other periodically printed material shall contain only microencapsulated oils. Glue tabs or binders shall be used to prevent premature activation of the fragrance advertising insert. Fragrance advertising insert shall mean a printed piece with encapsulated fragrance applied to it which is activated by opening a flap or removing an overlying ply of paper. Paperstocks employed in the manufacture of fragrance advertising inserts shall have a maximum porosity of twenty Sheffield units or one hundred and seventy-two Gurley Hill units.\nAny person who distributes fragrance advertising inserts in violation of this section shall be guilty of an infraction and shall, if convicted, be subject to a fine of one hundred dollars for each such distribution. The fine shall apply to each mass mailing or distribution and to each mass publication of a magazine or newspaper in violation of this section. The fine shall not apply, however, to each individual letter, magazine, newspaper or fragrance advertising insert so distributed.","path":["Part I","Title XVI","Chapter 111"],"source_url":"https://malegislature.gov/Laws/GeneralLaws/PartI/TitleXVI/Chapter111/Section216","current_through":"amendments passed before May 31, 2026","vintage":"","retrieved_at":"2026-09-17T05:22:43Z","sha256":"f34edea2d7e95613f0aa95434911201317a46dfde8ac86a09eecd49e8bac9ee6","source_id":"us-ma","stale":false,"prev":"us-ma/mass.-gen.-laws-ch.-111-215","next":"us-ma/mass.-gen.-laws-ch.-111-217"},"notice":"GroundRules: Original legal text. Not legal advice."}