{"data":{"id":"us-me/24-a-m.r.s.-5056","jurisdiction":"us-me","citation":"24-A M.R.S. §5056","heading":"Standards for marketing","body":"Every insurer, health care service plan or other entity marketing nursing home care, home health care or long-term care insurance coverage in this State, directly or through its producers, shall:\n1.  Policy comparison.  Establish marketing procedures to ensure that any comparison of policies by its agents or other producers is fair and accurate;\n2.  Excessive insurance.  Establish marketing procedures to ensure that excessive insurance is not sold or issued.  The procedures must include a specific standard for persons covered by Medicaid;\n3.  Replacement policy.  Establish marketing procedures that set forth a mechanism or formula for determining whether a replacement policy or certificate contains benefits clearly and substantially greater than the benefits under the replaced policy; and\n4.  Compliance procedures.  Establish auditable procedures for verifying compliance with the standards set out in this section.","path":["TITLE 24-A: MAINE INSURANCE CODE","CHAPTER 68: NURSING HOME CARE AND LONG-TERM CARE INSURANCE POLICIES"],"source_url":"https://legislature.maine.gov/statutes/24-A/title24-Asec5056.html","current_through":"October 1, 2025","vintage":"","retrieved_at":"2026-09-04T15:12:33Z","sha256":"6a2b4b5e758085ba0390fda1c0301318f86ec325c78921f45dab82379d4c60bb","source_id":"us-me","stale":false,"prev":"us-me/24-a-m.r.s.-5055","next":"us-me/24-a-m.r.s.-5057"},"notice":"GroundRules: Original legal text. Not legal advice."}