{"data":{"id":"us-ne/neb.-rev.-stat.-81-2-285","jurisdiction":"us-ne","citation":"Neb. Rev. Stat. § 81-2,285","heading":"False advertisement regarding food; prohibited; false advertisement, defined.","body":"(1) It shall be unlawful for any person engaged in the sale, merchandising, or distribution of food to cause, with intent to deceive, the dissemination of a false advertisement regarding a food.\n(2) An advertisement of a food shall be deemed to be false if it is false or misleading in any manner, including the following:\n(a) The advertising of food as that of another;\n(b) The advertising of food in a manner causing the likelihood of confusion or of misunderstanding as to the source, sponsorship, approval, or certification of such food;\n(c) The advertising of food in a manner causing the likelihood of confusion or misunderstanding as to affiliation, connection, or association with or certification by another;\n(d) The advertisement of food by use of deceptive representations or deceptive designation of geographic origin in connection with such food;\n(e) The advertisement of food by way of representations that the food has sponsorship, approval, characteristics, ingredients, benefits, uses, or qualities that it does not have or that a person or company has a sponsorship, approval status, affiliation, or connection that he, she, or it does not have;\n(f) The advertisement of food by way of a representation that the food is of a particular standard, quality, or grade when it is not;\n(g) The advertisement of food by disparaging the food of another by false or misleading representations of fact;\n(h) The advertisement of food with an intent not to sell it as advertised or an intent to sell an alternative food in substitution for the advertised food;\n(i) The advertisement of food with the intent not to supply a reasonably expectable public demand unless the advertisement imposes a limitation of quantity; or\n(j) The advertisement of food by making false or misleading statements of fact concerning the reasons for, existence of, or amounts of price reductions.","path":["Chapter 81 - STATE ADMINISTRATIVE DEPARTMENTS"],"source_url":"https://nebraskalegislature.gov/laws/statutes.php?statute=81-2,285","current_through":"Laws 2026","vintage":"","retrieved_at":"2026-09-17T21:01:11Z","sha256":"233af7ca9a844b7898b867a3f9f99709fdae44549ccbf9e13dee93450733ca21","source_id":"us-ne","stale":true,"prev":"us-ne/neb.-rev.-stat.-81-2-284","next":"us-ne/neb.-rev.-stat.-81-2-286"},"notice":"GroundRules: Original legal text. Not legal advice."}