{"data":{"id":"us-nm/57-15-4","jurisdiction":"us-nm","citation":"57-15-4","heading":"Civil penalty.","body":"Any person, firm, corporation or association or agent or employee thereof who engages in any of the acts or practices made unlawful by this act [57-15-1 to 57-15-5, 57-15-9, 57-15-10 NMSA 1978] shall be liable to a civil penalty of not more than five hundred dollars ($500) for each violation, which shall inure to this state and may be recovered in a civil action brought by the attorney general or, with his consent, the district attorney of the district where the act is committed. In any such action it shall be a complete defense that the advertisement is subject to and complies with the rules and regulations of, and the statutes administered by the federal trade commission.","path":["Chapter 57 - Trade Practices and Regulations","ARTICLE 15 False Advertising"],"source_url":"https://nmonesource.com/nmos/nmsa-unanno/en/item/18560/index.do","current_through":"2025-06-20","vintage":"","retrieved_at":"2026-09-03T15:02:20Z","sha256":"00adc61aa95b9c87669d0076c60b64759d58dcd5fb5bceb30141ce0f3a627ed2","source_id":"us-nm","stale":false,"prev":"us-nm/57-15-3","next":"us-nm/57-15-5"},"notice":"GroundRules: Original legal text. Not legal advice."}