{"data":{"id":"us-ny/n.y.-general-business-law-360-l","jurisdiction":"us-ny","citation":"N.Y. General Business Law § 360-l","heading":"Injury to business reputation; dilution","body":"§ 360-l. Injury to business reputation; dilution. Likelihood of injury\nto business reputation or of dilution of the distinctive quality of a\nmark or trade name shall be a ground for injunctive relief in cases of\ninfringement of a mark registered or not registered or in cases of\nunfair competition, notwithstanding the absence of competition between\nthe parties or the absence of confusion as to the source of goods or\nservices.","path":["General Business Law","Article 24. Trademarks"],"source_url":"https://legislation.nysenate.gov/api/3/laws/GBS/360-L","current_through":"2026-09-11","vintage":"","retrieved_at":"2026-09-14T19:32:44Z","sha256":"d00560e516a97f0fbd90958f8652348d4a67b82d58c021205ade0e66d3e35a83","source_id":"us-ny","stale":false,"prev":"us-ny/n.y.-general-business-law-360-k","next":"us-ny/n.y.-general-business-law-360-m"},"notice":"GroundRules: Original legal text. Not legal advice."}