{"data":{"id":"us-sd/sdcl-21-64-1","jurisdiction":"us-sd","citation":"SDCL § 21-64-1","heading":"Definitions.","body":"Terms used in this chapter mean:\n(1) \"Commercial purpose,\" the use of an aspect of a personality's right of publicity in connection with a product, merchandise, goods, service, or commercial activity; for advertising or soliciting purchases of a product, merchandise, goods, service, or for promoting a commercial activity; or for the purpose of fund-raising;\n(2) \"Personality,\" a living or deceased natural person who is a citizen of this state, or who died domiciled in this state whose name, voice, signature, photograph, image, likeness, distinctive appearance, gesture, or mannerism identifies a specific person and has commercial value, whether or not the person uses or authorizes the use of the person's rights of publicity for a commercial purpose that serves to identify a specific person;\n(3) \"Right of publicity,\" a personality's property interest in the personality's name, voice, signature, photograph, image, likeness, distinctive appearance, gesture, or mannerism.","path":["TITLE 21. JUDICIAL REMEDIES","CHAPTER 21-64. UNAUTHORIZED COMMERCIAL USE OF PERSONALITY'S RIGHT OF PUBLICITY"],"source_url":"https://sdlegislature.gov/Statutes/21-64-1","current_through":"2026-08-31","vintage":"","retrieved_at":"2026-09-03T15:18:56Z","sha256":"77ad23ab5ebfb78d8dec3ef9243fc0671c077de1c18b5295d55c3a58238da33a","source_id":"us-sd","stale":true,"prev":"us-sd/sdcl-21-63-12","next":"us-sd/sdcl-21-64-2"},"notice":"GroundRules: Original legal text. Not legal advice."}