{"data":{"id":"us-tx/tex.-alcoholic-beverage-code-108.01","jurisdiction":"us-tx","citation":"Tex. Alcoholic Beverage Code § 108.01","heading":"DECEPTIVE, DISPARAGING, OR OTHERWISE UNLAWFUL ADVERTISING.","body":"(a) A brewer or distributor directly or indirectly, or through a subsidiary, affiliate, agent, employee, officer, director, or firm member, may not publish, disseminate, or cause to be published or disseminated by any medium enumerated in Subsection (b) an advertisement of a brewery product that:\n(1) causes or is reasonably calculated to cause deception of the consumer with respect to the product advertised;\n(2) directly or by ambiguity, omission, or inference tends to create a misleading impression;\n(3) is untrue in any particular;\n(4) disparages a competitor's product; or\n(5) is obscene or indecent.\n(b) The media covered by this section include:\n(1) radio broadcasting;\n(2) newspapers, periodicals, and other publications;\n(3) signs and outdoor advertising; and\n(4) any printed or graphic matter.\nActs 1977, 65th Leg., p. 519, ch. 194, Sec. 1, eff. Sept. 1, 1977.\nAmended by:\nActs 2013, 83rd Leg., R.S., Ch. 1190 (S.B. 1090), Sec. 19, eff. September 1, 2013.\nActs 2019, 86th Leg., R.S., Ch. 1359 (H.B. 1545), Sec. 336, eff. September 1, 2021.","path":["ALCOHOLIC BEVERAGE CODE","TITLE 4. REGULATORY AND PENAL PROVISIONS","CHAPTER 108. ADVERTISING","SUBCHAPTER A. GENERAL PROVISIONS RELATING TO ADVERTISING"],"source_url":"https://statutes.capitol.texas.gov/Docs/AL/htm/AL.108.htm#108.01","current_through":"89th 2nd Called Legislative Session, 2025","vintage":"","retrieved_at":"2026-08-27T01:46:52Z","sha256":"6d18822cc6bb4f2f881987f3fa141e31fc56a6e6e2f62a55e63e6e3626db8d18","source_id":"us-tx","stale":false,"prev":"us-tx/tex.-alcoholic-beverage-code-107.11","next":"us-tx/tex.-alcoholic-beverage-code-108.02"},"notice":"GroundRules: Original legal text. Not legal advice."}