{"data":{"id":"us-va/14vac5-90-110","jurisdiction":"us-va","citation":"14VAC5-90-110","heading":"Disparaging comparisons and statements","body":"An advertisement shall not directly or indirectly make unfair or incomplete comparisons of policies or benefits or comparisons of noncomparable policies of other insurers, and shall not disparage competitors, their policies, services or business methods, and shall not disparage or unfairly minimize competing methods of marketing insurance.","path":["Title 14. Insurance","Agency 5. State Corporation Commission, Bureau of Insurance","Chapter 90. Rules Governing Advertisement of Accident and Sickness Insurance"],"source_url":"https://law.lis.virginia.gov/admincode/title14/agency5/chapter90/section110/","current_through":"2026 Regular Session (effective July 1, 2026)","vintage":"","retrieved_at":"2026-09-14T04:51:50Z","sha256":"238b5c75282a22cc88d78c11f1ee6dd57012da596f26159d9c2cbb5ae0db1034","source_id":"us-va-vac","stale":false,"prev":"us-va/14vac5-90-100","next":"us-va/14vac5-90-120"},"notice":"GroundRules: Original legal text. Not legal advice."}