{"data":{"id":"us-va/8vac20-23-260","jurisdiction":"us-va","citation":"8VAC20-23-260","heading":"Career and technical education – marketing education","body":"A. Endorsement requirements. The candidate shall have:\n\n1. Earned a baccalaureate degree from an accredited institution and graduated from an approved teacher preparation program in marketing education; or\n\n2. Earned a baccalaureate degree from an accredited institution and completed a major in marketing education or a minimum of 39 semester hours of coursework in marketing to include:\n\na. Marketing processes and environment: three semester hours;\n\nb. Management and supervision: six semester hours;\n\nc. Economics: three semester hours;\n\nd. Merchandising and operations: three semester hours;\n\ne. Advertising and promotion: three semester hours;\n\nf. Sales and selling: three semester hours;\n\ng. Communication theory and techniques: three semester hours;\n\nh. Consumer behavior: three semester hours;\n\ni. International (global) marketing: three semester hours;\n\nj. Finance, accounting, or marketing mathematics: three semester hours;\n\nk. Technology applications: three semester hours; and\n\nl. Supervised marketing occupational experience, three semester hours, or one year of successful full-time work experience in the field of marketing may be accepted in lieu of the supervised marketing internship.\n\nIf an individual is seeking an initial license in the Commonwealth with an endorsement in the area of career and technical education, an industry certification credential as defined in 8VAC20-23-10 in the area in which the teacher seeks endorsement is required. If a teacher seeking an initial license in the Commonwealth has not attained an industry certification credential in the area in which the teacher seeks endorsement, the Virginia Board of Education may, upon request of the employing school division or educational agency, issue the teacher a provisional license to allow time for the teacher to attain such credential.\n\nB. Technical Professional License. An endorsement in a specialized marketing area, such as apparel and accessories, hotel operations, international marketing, or restaurant, may be granted to individuals who have:\n\n1. Been recommended by an employing Virginia educational agency;\n\n2. Completed two years of successful full-time occupational experience, or the equivalent, within the last five years in the teaching specialty area sought; and\n\n3. Completed professional studies requirements (human development and learning: three semester hours; curriculum and instruction in career and technical education: three semester hours; and applications of instructional technology or classroom and behavior management: three semester hours).\n\nIf an individual is seeking an initial license in the Commonwealth with an endorsement in the area of career and technical education, an industry certification credential as defined in 8VAC20-23-10 in the area in which the teacher seeks endorsement is required. If a teacher seeking an initial license in the Commonwealth has not attained an industry certification credential in the area in which the teacher seeks endorsement, the Virginia Board of Education may, upon request of the employing school division or educational agency, issue the teacher a provisional license to allow time for the teacher to attain such credential.","path":["Title 8. Education","Agency 20. State Board of Education","Chapter 23. Licensure Regulations for School Personnel","Part V. Licensure Regulations Governing PreK-12, Special Education, Secondary Grades 6-12, and Adult Education Endorsements"],"source_url":"https://law.lis.virginia.gov/admincode/title8/agency20/chapter23/section260/","current_through":"2026 Regular Session (effective July 1, 2026)","vintage":"","retrieved_at":"2026-09-14T04:47:26Z","sha256":"444f7a356b70f75d09192a62aad2077056191f37528ed56ff38b936ee357b681","source_id":"us-va-vac","stale":false,"prev":"us-va/8vac20-23-250","next":"us-va/8vac20-23-270"},"notice":"GroundRules: Original legal text. Not legal advice."}