{"data":{"id":"us-va/8vac20-543-210","jurisdiction":"us-va","citation":"8VAC20-543-210","heading":"Career and technical education – marketing education","body":"The program in marketing shall ensure that the candidate has demonstrated the following competencies:\n\n1. Knowledge of marketing processes and the environment; management and supervision; economics; merchandising and operations; advertising and promotion; sales and selling; communication theory and techniques; consumer behavior; international or global marketing; finance; accounting or marketing mathematics; and technology applications through a variety of educational and work experiences;\n\n2. Knowledge of skills and principles common across the marketing pathways: channel management; marketing-information management; market planning; pricing; product and service management promotion; and selling;\n\n3. Ability to plan, develop, and administer a comprehensive marketing program for high school students and adults;\n\n4. Ability to organize and use a variety of instructional methods and techniques for teaching youths and adults;\n\n5. Ability to conduct learning programs that include a variety of career objectives and recognize and respond to individual differences in students;\n\n6. Ability to assist learners of different abilities in developing skills needed to qualify for further education and employment;\n\n7. Knowledge of occupational skill development and career planning for opportunities in marketing, merchandising, hospitality, and management;\n\n8. Knowledge and skills necessary to teach leadership skills, organize and manage an effective co-curricular student organization, such as DECA and implement the organization's activities as an integral part of instruction;\n\n9. Application of and proficiency in grammar, usage, and mechanics and their integration in writing;\n\n10. Understanding of and proficiency in pedagogy to incorporate writing as an instructional and assessment tool for candidates to generate, gather, plan, organize, and present ideas in writing to communicate for a variety of purposes;\n\n11. Application of and proficiency in instructional technology and current technological applications as these relate to marketing functions;\n\n12. Demonstration and integration of workplace readiness skills in the classroom and real-world activities;\n\n13. Ability to plan, deliver, and manage work-based learning methods of instruction, such as internship, job shadowing, cooperative education, mentorship, service learning, clinical, and youth apprenticeship; and\n\n14. Ability to apply mathematical operations to solve marketing problems.","path":["Title 8. Education","Agency 20. State Board of Education","Chapter 543. Regulations Governing the Review and Approval of Education Programs in Virginia","Part VII. Competencies for Endorsement Areas Article 1 General Competencies","Article 3. PreK-12 Endorsements, Special Education, Secondary Grades 6-12 Endorsements, and Adult Education"],"source_url":"https://law.lis.virginia.gov/admincode/title8/agency20/chapter543/section210/","current_through":"2026 Regular Session (effective July 1, 2026)","vintage":"","retrieved_at":"2026-09-14T04:47:41Z","sha256":"d46eaa6a42f60d302cf41933ffd882fcf27852933e44e69d7d159711a196dda0","source_id":"us-va-vac","stale":false,"prev":"us-va/8vac20-543-200","next":"us-va/8vac20-543-220"},"notice":"GroundRules: Original legal text. Not legal advice."}