{"data":{"id":"us-wi/wis.-stat.-344.577","jurisdiction":"us-wi","citation":"Wis. Stat. § 344.577","heading":"Advertisement or representation.","body":"(1) Definition. In this section, “advertisement or representation” means any oral, written or graphic statement which is made in connection with the solicitation of the rental of a private passenger vehicle.\n(2) Damage waiver charge. If a rental company or an employee or agent of a rental company disseminates or makes in this state an advertisement or representation that includes a statement of the rental rate for a private passenger vehicle available for rent from a location in this state, the advertisement or representation shall also include a statement of the charge for any damage waiver offered by the rental company in conjunction with the rental of that private passenger vehicle and a statement that purchase of the damage waiver is optional.","path":["Chs. 340-351, Vehicles","Chapter 344 Vehicles — Financial Responsibility","SUBCHAPTER V FINANCIAL RESPONSIBILITY FOR RENTED AND HUMAN SERVICES VEHICLES"],"source_url":"https://docs.legis.wisconsin.gov/document/statutes/344.577","current_through":"2023-24 Wisconsin Statutes updated through 2025 Wis. Act 247 (published 9-4-26)","vintage":"","retrieved_at":"2026-09-05T12:01:20Z","sha256":"cdb5db449b1bccced3ce20665340d7bdca63e0030c6eecaa6ffed6fc6dd8f067","source_id":"us-wi","stale":false,"prev":"us-wi/wis.-stat.-344.576","next":"us-wi/wis.-stat.-344.578"},"notice":"GroundRules: Original legal text. Not legal advice."}