{"data":{"id":"us-wi/wis.-stat.-421.102","jurisdiction":"us-wi","citation":"Wis. Stat. § 421.102","heading":"Purposes; rules of construction.","body":"(1) Chapters 421 to 427 shall be liberally construed and applied to promote their underlying purposes and policies.\n(2) The underlying purposes and policies of chs. 421 to 427 are:\n(a) To simplify, clarify and modernize the law governing consumer transactions;\n(b) To protect customers against unfair, deceptive, false, misleading and unconscionable practices by merchants;\n(c) To permit and encourage the development of fair and economically sound consumer practices in consumer transactions; and\n(d) To coordinate the regulation of consumer credit transactions with the policies of the federal consumer credit protection act.\n(3) A reference to a provision of chs. 421 to 427 includes reference to a related rule or order of the administrator adopted under chs. 421 to 427.","path":["Chs. 421- 429, Wisconsin Consumer Act","Chapter 421 Consumer Transactions — General Provisions And Definitions","SUBCHAPTER I SHORT TITLE, CONSTRUCTION,GENERAL PROVISIONS"],"source_url":"https://docs.legis.wisconsin.gov/document/statutes/421.102","current_through":"2023-24 Wisconsin Statutes updated through 2025 Wis. Act 247 (published 9-4-26)","vintage":"","retrieved_at":"2026-09-05T12:01:23Z","sha256":"0ad208fbd8c54710aa7c5907f9fe519a6fda9fa94c3216d289571847df673210","source_id":"us-wi","stale":false,"prev":"us-wi/wis.-stat.-421.101","next":"us-wi/wis.-stat.-421.103"},"notice":"GroundRules: Original legal text. Not legal advice."}