{"data":{"id":"us-wi/wis.-stat.-449.08","jurisdiction":"us-wi","citation":"Wis. Stat. § 449.08","heading":"Unprofessional conduct.","body":"(1) Unprofessional conduct includes without limitation because of enumeration:\n(a) Any conduct of a character likely to deceive or defraud the public;\n(b) Loaning of an optometric license or certificate to anyone;\n(d) Splitting or dividing any fee for optometric service with any person, except an associate licensed optometrist; or\n(e) Engaging in conduct unbecoming a person licensed to practice.\n(2) Unprofessional advertising includes advertising professional superiority or the performance of professional services in a superior manner.","path":["Chs. 440-480, Regulation and Licensing","Chapter 449 Optometry Examining Board"],"source_url":"https://docs.legis.wisconsin.gov/document/statutes/449.08","current_through":"2023-24 Wisconsin Statutes updated through 2025 Wis. Act 247 (published 9-4-26)","vintage":"","retrieved_at":"2026-09-05T12:01:26Z","sha256":"191ea75bdeee59b81acd24644e4a789b3c125c3079a18980cdaff0d025fbfe5a","source_id":"us-wi","stale":false,"prev":"us-wi/wis.-stat.-449.07","next":"us-wi/wis.-stat.-449.09"},"notice":"GroundRules: Original legal text. Not legal advice."}