{"data":{"id":"us/16-cfr-680.25","jurisdiction":"us","citation":"16 CFR 680.25","heading":"Reasonable and simple methods of opting out.","body":"(a) In general. You must not use eligibility information about a consumer that you receive from an affiliate to make a solicitation to the consumer about your products or services, unless the consumer is provided a reasonable and simple method to opt out, as required by § 680.21(a)(1)(ii) of this part.\n(b) Examples—(1) Reasonable and simple opt-out methods. Reasonable and simple methods for exercising the opt-out right include—\n(i) Designating a check-off box in a prominent position on the opt-out form;\n(ii) Including a reply form and a self-addressed envelope together with the opt-out notice;\n(iii) Providing an electronic means to opt out, such as a form that can be electronically mailed or processed at an Internet Web site, if the consumer agrees to the electronic delivery of information;\n(iv) Providing a toll-free telephone number that consumers may call to opt out; or\n(v) Allowing consumers to exercise all of their opt-out rights described in a consolidated opt-out notice that includes the privacy opt-out under the Gramm-Leach-Bliley Act, 15 U.S.C. 6801 et seq., the affiliate sharing opt-out under the Act, and the affiliate marketing opt-out under the Act, by a single method, such as by calling a single toll-free telephone number.\n(2) Opt-out methods that are not reasonable and simple. Reasonable and simple methods for exercising an opt-out right do not include—\n(i) Requiring the consumer to write his or her own letter;\n(ii) Requiring the consumer to call or write to obtain a form for opting out, rather than including the form with the opt-out notice;\n(iii) Requiring the consumer who receives the opt-out notice in electronic form only, such as through posting at an Internet Web site, to opt out solely by paper mail or by visiting a different Web site without providing a link to that site.\n(c) Specific opt-out means. Each consumer may be required to opt out through a specific means, as long as that means is reasonable and simple for that consumer.","path":["Title 16—Commercial Practices","CHAPTER I—FEDERAL TRADE COMMISSION","SUBCHAPTER F—FAIR CREDIT REPORTING ACT","PART 680—AFFILIATE MARKETING"],"source_url":"https://www.ecfr.gov/api/versioner/v1/full/2026-08-25/title-16.xml","current_through":"2026-08-25","vintage":"","retrieved_at":"2026-08-27T02:24:29Z","sha256":"f5db49399aab82ecf5e1499fe472768e9be0ee98d015fe01a0effb6b155f526e","source_id":"us-cfr","stale":true,"prev":"us/16-cfr-680.24","next":"us/16-cfr-680.26"},"notice":"GroundRules: Original legal text. Not legal advice."}