Ark. Code Ann. § 17-102-104: False advertising

(a) A person defined in § 17-102-102(4) shall not solicit for patronage or advertise for patronage by any means whatever that are misleading, fraudulent, deceptive, or dishonest.

(b) It constitutes false advertising under this section for an acupuncturist as defined in § 17-102-102(2) to refer to himself or herself other than as a licensed acupuncturist, certified acupuncturist, acupuncture practitioner, or Oriental acupuncture practitioner.

(c) A person licensed or certified under this chapter shall not identify himself or herself as a doctor or physician.

(d) A violation of this section is grounds for disciplinary action under § 17-102-309(a)(4) .