A.R.S. § 41-2302: Director; compensation; duties; appointment

A. The director of the office shall be responsible for promoting and developing tourism business and planning, and developing a campaign of information, advertising, promotion, exhibition and publicity relating to tourism business, including the recreational, scenic and historical attractions of this state and all communities and regions of this state, and disseminating such information to the public through various state, national and international media.

B. The director is eligible to receive compensation determined pursuant to section 38-611.

C. The director shall be appointed by the governor pursuant to section 38-211 and shall serve at the governor's pleasure.

D. The director shall have at least the following qualifications:

1. Five years of management experience in the domestic and international tourism and travel industry.

2. A fundamental understanding of the technical elements of the tourism industry including travel, trade, group, incentive and individual markets, advertising techniques and evaluation methods.

3. Experience in either marketing or public relations.