Haw. Rev. Stat. § 459-10: Advertising, contents of.

All advertising by a licensee which contains a price for specified ophthalmic goods or services shall contain the following information when appropriate:

(1) Whether an advertised price includes single vision or multifocal lenses;

(2) Whether an advertised price for contact lenses refers to soft or hard lenses;

(3) Whether an advertised price for ophthalmic goods includes an eye examination;

(4) Whether an advertised price for ophthalmic goods includes all dispensing fees; and

(5) Whether an advertised price for eyeglasses includes both frames and lenses.