KRS 139.777: Direct mail sourcing.

(1) (a) This section applies for purposes of uniformly sourcing:

1. Advertising and promotional direct mail transactions;

2. Other direct mail transactions; and

3. Bundled transactions that include advertising and promotional direct

mail if the primary purpose of the transaction is the sale of advertising

and promotional direct mail.

(b) This section does not:

1. Impose requirements regarding the taxation of advertising and

promotional direct mail or other direct mail or the application of sales

for resale or other exemptions; or

2. Apply to any transaction that includes the development of billing

information or the provision of any data processing services that is more

than incidental, regardless of whether advertising and promotion direct

mail is included in the same mailing.

(c) For a transaction characterized as a sale of services, this section applies only if

the service is an integral part of the production and distribution of printed

material that meets the definition of advertising and promotional direct mail or

other direct mail.

(2) (a) A purchaser of advertising and promotional direct mail may provide the

retailer with:

1. A direct pay permit;

2. A fully completed Streamlined Sales and Use Tax Agreement Certificate

of Exemption or other written statement ap proved, authorized, or

accepted by the department; or

3. Information to show the jurisdictions to which the advertising and

promotional direct mail is to be delivered to recipients.

(b) If the purchaser provides the retailer with a direct pay permit, a fully

completed Streamlined Sales and Use Tax Agreement Certificate of

Exemption, or other written statement approved, authorized, or accepted

by the department:

1. The retailer, in the abs ence of bad faith, shall be relieved of all

obligations to collect, pay, or remit the applicable tax involving

other direct mail to which the direct pay permit, Streamlined Sales

and Use Tax Agreement Certificate of Exemption, or written

statement apply; and

2. The purchaser shall source the sale to the jurisdictions to which the

advertising and promotional direct mail is to be delivered to the

recipients and shall pay or remit the applicable tax on a direct -pay

basis.

(c) If the purchaser provides the reta iler information showing the jurisdictions to

which the advertising and promotional direct mail is delivered to recipients,

the retailer shall source the sale and collect the tax according to the delivery

information provided by the purchaser. In the absence of bad faith, the retailer

is relieved of any further obligation to collect the tax on any transaction where

the retailer has collected the tax pursuant to the delivery information provided

by the purchaser.

(d) If the purchaser of advertising and promo tional direct mail does not provide

the retailer with a direct pay permit, a fully completed Streamlined Sales and

Use Tax Agreement Certificate of Exemption, or other written statement

approved, authorized, or accepted by the department or delivery inform ation,

as provided by subsection (2)(a)of this section, the retailer shall source the

sale to the address from where the advertising and promotional direct mail

was shipped.

(e) Nothing in this subsection shall prohibit the department from disallowing

credit for tax paid in another jurisdiction on sales sourced according to this

subsection if the advertising and promotional direct mail is delivered to

recipients in this state.

(3) (a) The purchaser of other direct mail may provide the retailer with:

1. A direct pay permit; or

2. A fully completed Streamlined Sales and Use Tax Agreement Certificate

of Exemption or other written statement approved, authorized, or

accepted by the department.

(b) If the purchaser provides the retailer a direct pay permit, a full y completed

Streamlined Sales and Use Tax Agreement Certificate of Exemption, or other

written statement approved, authorized, or accepted by the department:

1. The retailer, in the absence of bad faith, shall be relieved of all

obligations to collect, pay , or remit the applicable tax involving other

direct mail to which the direct pay permit, Streamlined Sales and Use

Tax Agreement Certificate of Exemption, or written statement apply;

and

2. The purchaser shall source the sale to the jurisdictions to which the other

direct mail is to be delivered to the recipients and shall report and remit

the applicable tax on a direct-pay basis.

(c) If the purchaser of other direct mail does not provide the retailer with a direct

pay permit, a fully completed Streamlined Sales and Use Tax Agreement

Certificate of Exemption, or other written statement approved, authorized, or

accepted by the department as provided in paragraph (a) of this subsection, the

retailer shall source the sale to the location indicated by an addres s for the

purchaser that is available from the retailer's business records that are

maintained in the ordinary course of the retailer's business when use of this

address does not constitute bad faith.

(4) If both advertising and promotional direct mail and other direct mail are combined

in a single mailing, the sale shall be sourced as other direct mail as provided in

subsection (3) of this section.

(5) Nothing in this section shall limit a purchaser's:

(a) Obligation for sales or use tax to any state to wh ich the advertising and

promotional direct mail or other direct mail is delivered;

(b) Right under local, state, federal, or constitutional law to a credit for sales or

use taxes legally due and paid to other jurisdictions; or

(c) Right to a refund of sales or use taxes overpaid to any jurisdiction.