KRS 244.461: Use of rebate coupons -- Redemption -- Retailers' loyalty cards.

(1) Manufacturers and importers of malt beverages, distilled spirits, and wine may

advertise and promote, by specific brand and bottle size, malt beverages, distilled

spirits, and wine for off-premises consumption by use of rebate coupons.

(2) Except as provided in subsection (3) of this section, rebate coupons are redeemable

by the consumer at the point of purchase, or by mail -in certificate by which the

consumer receives a cash refund or nonalcoholic beverage merchandise from the

manufacturer, importer, or cl earinghouse acting for the manufacturer or importer,

upon submission by the consumer of the required proof of purchase.

(3) Rebate coupons on malt beverages that are redeemable by the consumer at the point

of purchase are prohibited. Manufacturers and impo rters of malt beverages may

provide rebate coupons that are redeemable by mail -in certificate by which the

consumer receives a cash refund or nonalcoholic beverage merchandise from the

manufacturer, importer, or clearinghouse acting for the manufacturer or importer,

upon submission by the consumer of the required proof of purchase. Redemption of

permitted rebate coupons on malt beverages shall be funded solely by manufacturers

and importers of malt beverages.

(4) Unless prohibited by KRS 244.050, loyalty ca rds issued by retailers that reward

customers with product discounts for buying goods or services shall not be

prohibited by this section.