KRS 365.500: Use of word wholesaler in business name, regulations.

No person engaged in selling goods, wares or merchandise to individual consumers, shall

incorporate in his business name or otherwise use in describing his business, the word

wholesaler or any synonym therefor unless the person is in fact engaged in the wh olesale

business in addition to his business of selling goods, wares or merchandise to individual

consumers. Where a person is engaged in wholesaling, and is in addition engaged in

making sales to individual consumers, he shall not advertise, represent or imply, directly

or indirectly, in connection with sales to individual consumers, that the selling price is

other than a retail price unless the sale is for resale.