KRS 367.3617: Limitations on the collection and use of personal data by a controller --

Waiver of consumer rights contrary to public policy -- Privacy notice -- Notice

for sale of personal data to third party -- Process for consumers to exercise

consumer rights requirement. (Effective until July 1, 2027)

(1) A controller shall:

(a) Limit the collection of personal data to what is adequate, relevant, and

reasonably necessary in relation to the purposes for which the data is

processed as disclosed to the consumer;

(b) Except as otherwise provided in this section, not process personal data for

purposes that are neither reasonably necessary to nor compatible with the

disclosed purposes for which the personal data is processed as disclosed to the

consumer, unless the controller obtains the consumer's consent;

(c) Establish, implement, and maintain reasonable administrative, technical, and

physical data security practices to protect the confidentiality, integrity, and

accessibility of personal data. The dat a security practices shall be appropriate

to the volume and nature of the personal data at issue;

(d) Not process personal data in violation of state and federal laws that prohibit

unlawful discrimination against consumers. A controller shall not discriminate

against a consumer for exercising any of the consumer rights contained in

KRS 367.3615, including denying goods or services, charging different prices

or rates for goods or services, or providing a different level of quality of

goods and services to th e consumer. However, nothing in this paragraph shall

be construed to require a controller to provide a product or service that

requires the personal data of a consumer that the controller does not collect or

maintain, or to prohibit a controller from offer ing a different price, rate, level,

quality, or selection of goods or services to a consumer, including offering

goods or services for no fee, if the offer is related to a consumer's voluntary

participation in a bona fide loyalty, rewards, premium features , discounts, or

club card program; and

(e) Not process sensitive data concerning a consumer without obtaining the

consumer's consent, or, in the case of the processing of sensitive data

collected from a known child, process the data in accordance with the federal

Children's Online Privacy Protection Act, 15 U.S.C. sec. 6501 et seq.

(2) Any provision of a contract or agreement of any kind that purports to waive or limit

in any way consumer rights pursuant to KRS 367.3615 shall be deemed contrary to

public policy and shall be void and unenforceable.

(3) Controllers shall provide consumers with a reasonably accessible, clear, and

meaningful privacy notice that includes:

(a) The categories of personal data processed by the controller;

(b) The purpose for processing personal data;

(c) How consumers may exercise their consum er rights pursuant to KRS

367.3615, including how a consumer may appeal a controller's decision with

regard to the consumer's request;

(d) The categories of personal data that the controller shares with third parties, if

any; and

(e) The categories of thir d parties, if any, with whom the controller shares

personal data.

(4) If a controller sells personal data to third parties or processes personal data for

targeted advertising, the controller shall clearly and conspicuously disclose such

activity, as well a s the manner in which a consumer may exercise the right to opt

out of processing.

(5) A controller shall establish, and shall describe in a privacy notice, one (1) or more

secure and reliable means for consumers to submit a request to exercise their

consumer rights under KRS 367.3615. The different ways to submit a request by a

consumer shall take into account the ways in which consumers normally interact

with the controller, the need for secure and reliable communication of such

requests, and the ability o f the controller to authenticate the identity of the

consumer making the request. Controllers shall not require a consumer to create a

new account in order to exercise consumer rights pursuant to KRS 367.3615 but

may require a consumer to use an existing account.

Effective: January 1, 2026