N.J. Stat. § 34:2-21.65: Minor employed by vlogger, conditions.

2. a. A minor shall be considered employed by a vlogger, whether the minor is actively participating in content or is passively featured in content, when the following criteria are met at any time during the previous 12-month period:

(1) at least 30 percent of the vlogger's compensated video content produced within a 30-day period includes or features the likeness, name, or photograph of the minor. Content percentage is measured by the percentage of time the likeness, name, or photograph of the minor visually appears or is the subject of an oral narrative in a video segment, as compared to the total length of the segment; and

(2) the number of views received per video segment on any online platform meets the online platform's threshold for the generation of compensation or the vlogger receives actual compensation for video content equal to or greater than $0.10 per view.

b. Any vlogger who employs a minor shall maintain the following records and shall provide them to the minor on an ongoing basis:

(1) the name and documentary proof of the age of the minor engaged in work as a vlogger and of producing a vlog;

(2) the number of vlogs that generated compensation as described in subsection a. of this section during the reporting period;

(3) the total number of minutes of the vlogs that the vlogger received compensation for during the reporting period;

(4) the total number of minutes each minor was featured in vlogs during the reporting period;

(5) the total compensation generated from vlogs featuring a minor during the reporting period; and

(6) the amount deposited into the trust account for the benefit of the minor engaged in work as a vlogger or in the work of producing a vlog, as required by section 3 of P.L.2025, c.355 (C.34:2-21.66).

c. If a vlogger who employs a minor fails to maintain the records as provided in subsection b. of this section, the minor may commence a civil action to enforce the provisions of this section.

d. A vlogger who employs a minor and who is not the caregiver or a family member of the minor shall be responsible for ensuring that the employment of the minor adheres to all applicable State wage, benefit, and tax laws, as defined in section 1 of P.L.2009, c.194 (C.34:1A-1.11).

e. A vlogger who employs a minor shall be subject to all requirements pertaining to the employment of minors in P.L.1940, c.153 (C.34:2-21.1 et seq.) and all acts supplementing that act, as appropriate.

L.2025, c.355, s.2.