N.J. Stat. § 56:8-166.14: Controller, not required, actions, certain, relating to personal data.

11. Nothing in P.L.2023, c.266 (C.56:8-166.4 et seq.) shall require a controller to:

a. re-identify de-identified data;

b. collect, retain, use, link, or combine personal data concerning a consumer that it would not otherwise collect, retain, use, link, or combine in the ordinary course of business.

L.2023, c.266, s.11.