N.Y. Banking Law § 133: Use of banking institution name

§ 133. Use of banking institution name. 1. No person shall use the

name of a banking institution when advertising, marketing or soliciting

business which is likely to induce, directly or indirectly, the purchase

of goods or services, if the reference to such institution is:

(a) without the consent of the banking institution; and

(b) which would cause a reasonable person to conclude that the

advertising or marketing material or solicitation either originated

from, or is endorsed by or is any other way the responsibility of a

banking institution.

2. Nothing in this section shall prohibit the use of or reference to

the name of a banking institution in advertising or marketing materials

or solicitations, if the use or reference to such institution does not

deceive or confuse a reasonable person regarding whether the advertising

or marketing material or solicitation (a) originated from, (b) is

endorsed by or (c) is in any other way the responsibility of a banking

institution.

3. The department is authorized to enforce the provisions of this

section.

4. For purposes of this section, "banking institution" shall mean any

state or federally chartered bank, trust company, savings bank, savings

and loan association or credit union which has an office or branch in

this state, or a private banker, safe deposit company or investment

company.