N.Y. Economic Development Law § 151: Statewide master plan for marketing

§ 151. Statewide master plan for marketing. 1. The department shall

formulate and annually re-evaluate a comprehensive five-year master plan

for the balanced development and coordination of adequate marketing

programs and facilities necessary to meet the promotional objectives

enumerated in section one hundred of this chapter. The plan shall be

based upon elements including, but not limited to: the identification

and evaluation of the tourism needs for each region of the state and the

relation of these findings to the state as a whole; the identification

and evaluation of the existing tourism infrastructure of the state

including projection of future needs related thereto; and the

identification and evaluation of existing tourism promotion activities

including projection of future needs relating thereto. The plan shall be

developed in consultation with the tourism advisory council and the

inter-agency tourism task force.

2. Following the initial enactment of this article, the plan shall

include a survey and analysis of all marketing efforts, consistent with

the promotional objectives enumerated in section one hundred of this

chapter, conducted by any agency, subsidiary or department of the state.

The initial five-year plan must include procedures to consolidate all

such marketing efforts into the marketing program operated by the

department and to expand and apply the "I Love NY" brand in accordance

with this article.

3. The department shall submit such plan to the governor, temporary

president of the senate, speaker of the assembly and appropriate

committees in the legislature. Each such entity shall have the

opportunity to review the plan and subsequent re-evaluations in a timely

manner as prescribed by the department and send reports with

recommendations back to the department for final revisions. The

department shall consider such recommendations and integrate them into

the final plan and subsequent re-evaluations wherever feasible.

4. The department shall, on January first next succeeding the

effective date of this article, submit a new five-year plan in

accordance with subdivision three of this section.