N.Y. Economic Development Law § 236: Application

§ 236. Application. 1. The commissioner shall, within three months of

the effective date of this article, issue a request for proposals for

the business marketing program that shall include, but not be limited

to: the objectives of the program; the scoring that shall be applied for

selection; and the proportion or total amount of funds that may be

dedicated to certain expenditures such as media buys.

2. (a) Applications shall include the schedule, budget, scope, uses of

funds and theme of the proposed marketing program and contractual

service providers. Examples of proposed marketing and thematic

materials, written, print, video or radio, should be provided where

practical.

(b) Marketing plans shall utilize the state's "New York Loves Biz"

logotypes. Licensing of this logotype according to the accepted plan

shall be available to the selected applicants free of charge for the

duration of the marketing program. No advertising or marketing shall

contain references to or the name of any public official of the state of

New York or its political subdivisions.

(c) Applications shall identify the specific targets and audiences for

the marketing programs geographic reach of program and shall identify

appropriate and practical ways to measure the impact of the program on

the targeted audience.

(d) Applicants shall provide evidence that they have secured or have

available matching funds in equal amount to funds requested from the

program.