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New York · Through 2026-09-11

N.Y. General Business Law § 1540: Privacy by default and parental approvals

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Where this section sits in the code
  1. General Business Law
  2. Article 45-B. Safe By Design Act

* § 1540. Privacy by default and parental approvals. 1. (a) The

attorney general may promulgate rules and regulations identifying

methods for reasonable and technically feasible age assurance, which may

consider the size, financial resources, and technical capabilities of

covered platforms, the costs and effectiveness of available age

determination techniques for users of such platforms, the audience of

such platforms, and prevalent practices of the industry of the operator.

Such rules or regulations may also identify the appropriate levels of

accuracy that would be considered reasonable for operators to achieve in

determining whether a user is a covered minor. Such rules or regulations

may specify that information collected under this article shall not be

used for any purpose other than age assurance and shall be deleted

immediately after an attempt to determine a user's age, except where

necessary for compliance with any applicable provisions of New York

state or federal law or rule or regulation.

(b) Until such time as the rules or regulations referenced in

paragraph (a) of this subdivision may have been promulgated and are in

effect, an operator shall use age assurance methods that meet the

requirements of article forty-five of this chapter and its implementing

rules or regulations, as amended, except that for purposes of this

article, an operator may not use self-declaration of age or minor status

to determine whether a covered user is a covered minor.

(c) To the extent rules or regulations referenced in paragraph (a) of

this subdivision are not in effect and rules or regulations referenced

in paragraph (b) of this subdivision regarding age assurance methods

promulgated pursuant to article forty-five of this chapter are not in

effect, an operator shall rely on a determination of a covered user's

age made using a reasonable age assurance method that meets the

following requirements:

(i) such age assurance method shall reasonably guard against

circumvention and reasonably minimize the retention of information

collected for age assurance purposes;

(ii) an operator may not use self-declaration of age or minor status

to determine whether a covered user is a covered minor; and

(iii) an operator must make available more than one age assurance

method to covered users, including at least one method that either does

not rely on government issued identification or that allows a covered

user to maintain anonymity as to the operator.

2. An operator may not offer or make available to a covered user the

feature of communicating privately with a user within the covered

platform or through platform integration, viewing the full profile of a

user, responding to or downloading media created or posted by a user,

tagging a user in posted media or viewing the geographic location

information of a user, unless the operator has conducted age assurance

to determine whether a covered user is a covered minor.

3. For all users determined by an operator to be a covered minor, such

operator shall utilize the following settings by default for covered

minors, which shall ensure that no user age eighteen or older who is not

already connected to a covered minor may:

(a) communicate privately with such covered minor within the covered

platform or through platform integration;

(b) view the full profile of such covered minor;

(c) respond to or download media created or posted by such covered

minor;

(d) tag such covered minor in posted media; or

(e) view the geographic location information, where such information

is derived from or captured by device or network signals, including but

not limited to global position system, IP address or Wi-Fi positioning,

of such covered minor.

4. If an operator provides a mechanism on the covered platform to

suggest or recommend the profile of a user to another user to connect

with, an operator may not suggest or recommend the profile of a covered

minor to another user age eighteen or older who is not already connected

to such covered minor. This subdivision shall not apply to profile

suggestions or recommendations that are made as a result of a covered

minor or other user syncing contacts with a covered platform.

4-a. Nothing in this subdivision is intended to prohibit actions

reasonably necessary for platform safety, abuse prevention, customer

support, legal compliance or emergency response, as may be further

defined in rules or regulations promulgated by the attorney general.

5. (a) A parent of a covered minor may override the default privacy

settings provided in subdivisions three and four of this section at such

parent's discretion. An operator shall allow a parent to override or

maintain each setting provided in subdivision three of this section

separately.

(b) An operator shall notify a parent of a covered minor whenever such

covered minor requests that the operator obtain approval from a covered

minor's parent to consent to change a default setting provided in

subdivision three or four of this section. Such notice shall include a

statement that informs the parent that they are changing a default

setting required under New York law. The parent may then either provide

or withhold such consent to the request to change the settings for such

minor, provided there is separate consent provided for each request by a

covered minor.

6. A request by a user to connect with a covered minor may be sent

simultaneously with a request by such user to communicate privately with

such covered minor and a request by a covered minor to connect with a

user may be sent simultaneously with a request by such covered minor to

communicate privately with such user, provided, however, that no such

private communication may be returned or responded to, until the

connection has been approved and/or any parental consent required by

subdivision eight of this section has been provided.

7. (a) An operator may not offer or make available to a covered user

the use or access of an integrated AI companion, unless the operator has

conducted age assurance to determine whether a covered user is a covered

minor.

(b) An operator shall, by default, disable the access or use of any

integrated AI companion for any covered minor.

(c) A parent of a covered minor may override the default disabled

access or use of an integrated AI companion, provided in paragraph (b)

of this subdivision, at such parent's discretion. An operator shall

allow a parent to override or maintain the setting provided for in

paragraph (b) of this subdivision separately from any other mechanisms

to override other default settings.

(d) An operator shall notify a parent of a covered minor whenever such

minor requests that the operator obtain consent from such covered

minor's parent to change the default setting provided in paragraph (b)

of this subdivision. Such notice shall include a statement that informs

the parent that the parent is being asked to provide consent to change a

default setting required under New York law. The parent may thereafter

provide or withhold such consent.

8. (a) For any covered minor under the age of thirteen, an operator

shall require the parent of such covered minor to provide consent before

the account of such covered minor and the account of another user may be

connected. For any covered minor under the age of thirteen, an operator

shall also establish a mechanism by which a parent of such minor may

easily view the list of all users or accounts currently connected with

the account of the minor.

(b) For any covered minor, an operator shall establish a mechanism by

which a parent of such minor may easily view a list of any covered

platforms that have been linked to or requested to be linked to the

account of the minor, if the covered platform offers a mechanism for

platform integration.

9. (a) An operator of a covered platform that offers or provides the

feature described in item two of clause (B) of subparagraph (ii) of

paragraph (c) of subdivision twelve of section fifteen hundred

thirty-nine of this article, may not offer or make available such

feature to a covered user unless the operator has conducted age

assurance to determine whether a covered user is a covered minor.

(b) For all users determined by such operator to be a covered minor,

such operator shall establish a mechanism that either: (i) enables the

parent of such covered minor to set a monthly limit on the spending of

money, whether by charging a credit card or other means, in connection

with the direct or indirect purchase or acquisition of anything on or

via the covered platform, including but not limited to digital currency,

relating to such covered minor's account and where the amount of such

limit is set at the parent's discretion; or

(ii) enables the parent of such covered minor to opt out of setting

such limits.

(c) Such an operator may establish a mechanism to enable the covered

minor to request that the operator obtain consent from the parent of

such covered minor for the further expenditure of money, such as

charging the credit card associated with such covered minor's account,

once the limit set forth in subparagraph (i) of paragraph (b) of this

subdivision is reached. In such an instance, the operator shall obtain

such consent from such parent before any such charges may be processed

by the operator.

(d) Such operator shall further establish a mechanism by which a

parent of a covered minor may easily view a history of all financial

transactions relating to such covered minor's account at any time, which

at a minimum, identifies the users involved in each such transaction, in

addition to the covered minor, as well as the amounts of money or

digital currency associated with each transaction.

* NB Effective January 1, 2027

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