N.Y. General Business Law § 1703: Enforcement

§ 1703. Enforcement. 1. Whenever the attorney general shall believe

from evidence satisfactory to them that an operator has engaged in or is

about to engage in any of the acts or practices stated to be unlawful in

this article or in violation of section seventeen hundred one or

seventeen hundred two of this article, they may bring an action in the

name and on behalf of the people of the state of New York to enjoin an

operator from continuing such unlawful acts or practices, and may seek

civil penalties of up to fifteen thousand dollars per day for a

violation under section seventeen hundred one or seventeen hundred two

of this article, and may seek such other remedies as the court may deem

appropriate.

2. All fees, fines and penalties collected under this article shall be

deposited into the suicide prevention fund as established pursuant to

section ninety-nine-ss of the state finance law.