N.Y. General Business Law § 350-c: Notice of proposed action

§ 350-c. Notice of proposed action. Before the attorney-general

commences an action pursuant to section three hundred fifty-d of this

article he shall be required to give the person against whom such action

is contemplated appropriate notice by certified mail and an opportunity

to show, either orally or in writing, why such action should not be

commenced. In such showing, said person may present, among other things,

evidence that the advertisement is subject to and complies with the

rules and regulations of, and the statutes administered by, the Federal

Trade Commission or any official department, division, commission or

agency of the state of New York.