N.Y. General Business Law § 350-e: Construction

§ 350-e. Construction. 1. This article neither enlarges nor diminishes

the rights of parties in private litigation except as provided in this

section.

2. This article does not repeal the provisions of subdivision twelve

of section sixty-three of the executive law.

3. Any person who has been injured by reason of any violation of

section three hundred fifty or three hundred fifty-a of this article may

bring an action in his or her own name to enjoin such unlawful act or

practice, an action to recover his or her actual damages or five hundred

dollars, whichever is greater, or both such actions. The court may, in

its discretion, increase the award of damages to an amount not to exceed

three times the actual damages, up to ten thousand dollars, if the court

finds that the defendant willfully or knowingly violated this section.

The court may award reasonable attorney's fees to a prevailing

plaintiff.