N.Y. General Business Law § 538-a: Enforcement

§ 538-a. Enforcement. (a) The attorney general may bring a civil

action against any person, firm, corporation, or other business entity,

regardless of its form of organization, that violates this article to

enjoin the violation and may recover the following:

(1) a civil penalty of one thousand dollars per violation of this

article or, for a pattern or practice of such violations, up to three

thousand dollars per violation; and/or

(2) costs and reasonable attorneys' fees.

(c) Nothing in this section shall in any way limit rights or remedies

which are otherwise available under law to the attorney general or any

other person authorized to bring an action under this section.