N.Y. General Business Law § 582: Unlawful advertisement

§ 582. Unlawful advertisement. It shall be unlawful for any person to

advertise or hold out by any means that the sale of any goods, wares or

merchandise to the public is a "closing out sale," "a sale of goods

damaged by fire, smoke or water," or a "defunct business sale," unless a

license is first obtained to conduct such a sale from the licensing

authority of the appropriate city, town or village in which such sale is

to be held.