N.Y. General Business Law § 584: Exceptions

§ 584. Exceptions. The provisions of this article shall not apply to

any sale advertised as an "alteration sale," "remodeling sale,"

"clearance sale," "surplus stock liquidation sale," "floor sample sale,"

"inventory reduction sale," "special purchase sale," or any other

advertising or designation by any other expression or characterization

similar to any of the foregoing giving notice to the public that the

sale will not precede the abandonment of a business location, nor shall

this article apply to the following persons:

(a) Persons acting pursuant to an order or process of a court of

competent jurisdiction;

(b) Persons who are required to file an accounting with a court of

competent jurisdiction;

(c) Persons acting in accordance with their powers and duties as

public officers;

(d) Any publisher or employee of a newspaper, magazine, or any

operator or employee of a radio or television broadcasting station, who

publishes or broadcasts any such advertisement in good faith without

knowledge of its false, deceptive and misleading character, or without

knowledge that the provisions of this article have not been complied

with;

(e) Any duly licensed auctioneer, selling at auction;

(f) Any insurance corporation, or any association, firm or

corporation, the controlling interest in which is owned by any insurance

corporation or corporations, which, pursuant to the terms of a policy or

policies of insurance, acquires title in or to any goods, wares or

merchandise damaged by fire, smoke, water or otherwise, and which

advertises and sells such goods, wares and merchandise as salvage.