N.Y. General Business Law § 626: Deceptive acts prohibited

§ 626. Deceptive acts prohibited. It is hereby declared to be an

unfair and deceptive trade practice and unlawful for a seller to:

1. Misrepresent directly or indirectly in its advertising, promotional

materials, or in any manner the size, location, facilities or equipment

of its studio, or place of business or the number or qualifications of

its personnel;

2. Use or refer to fictional organization divisions or position titles

or make any representation which has the tendency or capacity to mislead

or deceive consumers as to the size or importance of the business, its

divisions, or personnel, or in any other material respect;

3. Misrepresent directly or indirectly the size, importance, location,

facilities, or equipment of the business through use of photographs,

illustrations, or any other depictions in catalogs, advertisements, or

other promotional materials;

4. Misrepresent the location or locations at which its services will

be offered;

5. Misrepresent the nature of its courses, training devices, methods

or equipment or the number, qualifications, training, or experience of

its personnel, whether by means of endorsements or otherwise;

6. Misrepresent the nature and extent of any personal services,

guidance, assistance, or other attention the business will provide for

consumers;

7. Designate or refer to his sales representation using terms that

misrepresent in any other manner, the titles, qualifications, training,

experience or status of his salesmen, agents, employees, or other

representatives; and

8. Misrepresent in any manner by the seller or his assignee the

buyer's right to cancel under this article.