N.Y. General Business Law § 672: Definitions

§ 672. Definitions. 1. The term "consumer" means any renter,

purchaser, or subscriber of goods or services from a video tape service

provider or video tape seller.

2. The term "ordinary course of business" means only debt collection

activities, order fulfillment, request processing, and the transfer of

ownership.

3. The term "personally identifiable information" means any

information which identifies a person as having requested or obtained

specific video materials or services from a video tape service provider

or video tape seller.

4. The term "video tape service provider" means any person engaged in

the business of rental of prerecorded video cassette tapes or similar

audio visual materials, or any person or other entity to whom a

disclosure is made pursuant to section six hundred seventy-three of this

article but only with respect to the information contained in the

disclosure.

5. The term "video tape seller" means any person engaged in the

business of selling prerecorded video cassette tapes or similar audio

visual materials, or any person or other entity to whom a disclosure is

made pursuant to section six hundred seventy-four of this article, but

only with respect to the information contained in the disclosure.

6. The term "informed, written consent of the consumer" means that the

video tape service provider prior to furnishing any video tape services

shall offer the consumer an opportunity conforming to the notice

contained herein to elect not to have personally identifiable

information disclosed. Such notice shall be in writing in at least ten

point bold face type, affixed to any membership, subscriber or rental

agreement between the consumer and the video tape service provider, and

shall be posted on a sign in full and clear view of the consumer at the

point of rental transaction, and shall read as follows:

This video tape service provider from time to time provides to

marketers of goods and services, the names and addresses of customers

and a description or subject matter of materials rented by video

customers. You have the right to elect not to have your name, address or

the description or subject matter of any material rented included in

such lists. This election may be changed by you, in writing, at any

time.

I do not object to the release of my name, address or the description or

subject matter of the material rented.

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Signature

I do object to the release of such information.

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Signature