N.Y. General Business Law § 69-vv: Civil penalties

§ 69-vv. Civil penalties. Notwithstanding any inconsistent provision

of law, with respect to violations of section sixty-nine-ss of this

article, the secretary of state is authorized, upon the complaint of any

person or on his or her own initiative, to investigate and prosecute

violations of the provisions of such section by persons not licensed

pursuant to this article and may impose a fine of up to one thousand

dollars for the first violation; two thousand dollars for a second such

violation; five thousand dollars for a third violation; and ten thousand

dollars for a fourth violation and each subsequent violation. The

attorney general, acting on behalf of the secretary of state, may

commence an action or proceeding in a court of competent jurisdiction to

obtain a judgment against such unlicensed person in an amount equal to

that imposed as a fine.