N.Y. General Business Law § 873: Enforcement

§ 873. Enforcement. Whenever the attorney general shall believe from

evidence satisfactory to him that any person, firm, corporation or

association or agent or employee thereof has violated any provision of

this article, he may bring an action or special proceeding in the

supreme court for a judgment enjoining the continuance of such violation

and for a civil penalty of not more than one thousand dollars for each

violation. If it shall appear to the satisfaction of the court or

justice that the defendant has violated any provision of this article,

no proof shall be required that any person has been injured thereby nor

that the defendant knowingly or intentionally violated such provision.

In such action preliminary relief may be granted under article

sixty-three of the civil practice law and rules. In connection with any

such proposed application, the attorney general is authorized to take

proof, issue subpoenas and administer oaths in the manner provided in

the civil practice law and rules.