N.Y. Insurance Law § 7809: Advertising

§ 7809. Advertising. (a) A life settlement provider, life settlement

intermediary or life settlement broker licensed pursuant to this article

may conduct or participate in advertisements within this state. The

advertisements shall comply with all advertising and marketing laws or

rules and regulations as may be promulgated by the superintendent.

(b) Advertisements shall be accurate, truthful and not misleading in

fact or by implication.

(c) No life settlement provider, life settlement intermediary, life

settlement broker, or any person acting on behalf thereof shall:

(1) directly or indirectly, market, advertise, solicit or otherwise

promote the purchase of a policy for the primary purpose of, or with an

emphasis on, settling the policy; or

(2) use the words "free", "no cost" or words of similar import in the

marketing, advertising, soliciting or otherwise promoting of the

purchase of a policy.

(d) The failure to follow the provisions of this section shall be a

defined violation under article twenty-four of this chapter.