N.Y. Penal Law § 190.20: False advertising

§ 190.20 False advertising.

A person is guilty of false advertising when, with intent to promote

the sale or to increase the consumption of property or services, he

makes or causes to be made a false or misleading statement in any

advertisement or publishes any advertisement in violation of chapter

three of the act of congress entitled "Truth in Lending Act" and the

regulations thereunder, as such act and regulations may from time to

time be amended, addressed to the public or to a substantial number of

persons; except that, in any prosecution under this section, it is an

affirmative defense that the allegedly false or misleading statement was

not knowingly or recklessly made or caused to be made.

False advertising is a class A misdemeanor.