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New York · Through 2026-09-11

N.Y. Vehicle & Traffic Law § 404-s: Issuance of distinctive "I Love New York" plates

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Where this section sits in the code
  1. Vehicle & Traffic Law
  2. Title 4. Registration of Vehicles
  3. Article 14. Registration of Motor Vehicles

* § 404-s. Issuance of distinctive "I Love New York" plates. 1. Any

person residing in this state shall, upon request, be issued a

distinctive "I Love New York" license plate. The design of such

distinctive plate shall be developed by the commissioner in cooperation

with the commissioner of the department of economic development and

shall utilize the phrase "I Love New York", and/or a representative

logo, in a manner consistent with usage thereof by the department of

economic development and tourist promotion agencies recognized pursuant

to section one hundred sixty-three of the economic development law.

2. A distinctive plate issued pursuant to this section shall be issued

in the same manner as other number plates upon the payment of the

regular registration fee prescribed by section four hundred one of this

article provided, however, that an additional annual service charge of

fifteen dollars shall be charged for such plate. Such service charge

shall be deposited to the credit of the department of economic

development and shall be made available for services and expenses for

tourism marketing as provided for in subdivision sixteen of section one

hundred of the economic development law provided, however, that the

department of economic development shall reimburse the department an

amount not to exceed six thousand dollars for costs associated with the

production of such plate.

3. A distinctive plate issued pursuant to this section to a person who

purchases a lifetime license pursuant to section 11-0702 of the

environmental conservation law or a lifetime vehicle access pass, also

known as a lifetime empire passport, pursuant to article thirteen of the

parks, recreation and historic preservation law between January first,

two thousand fourteen and December thirty-first, two thousand fourteen

shall be issued in the same manner as other number plates upon the

payment of the regular registration fee prescribed by section four

hundred one of this article; provided, however, that commencing upon the

third registration period after the initial issuance of such plate, an

additional annual service charge of fifteen dollars shall be charged for

such plate. Such service charge shall be deposited and made available in

the same manner as set forth in subdivision two of this section.

Additionally, such person shall be exempt from the payment of (a) the

twenty-five dollar fee required to be paid for the issuance of a set of

reflectorized number plates pursuant to paragraph a of subdivision three

of section four hundred one of this article, and (b) the fee of three

dollars and twenty-five cents for the issuance of a new set of number

plates pursuant to paragraph b of subdivision three of section four

hundred one of this article.

4. A person who, prior to January first, two thousand fourteen,

possesses a lifetime license pursuant to section 11-0702 of the

environmental conservation law or a lifetime vehicle access pass, also

known as a lifetime empire passport, or a three or five year vehicle

access pass pursuant to article thirteen of the parks, recreation and

historic preservation law shall, on request between April first, two

thousand fourteen and March thirty-first, two thousand fifteen, be

issued a distinctive plate pursuant to this section in the same manner

as other number plates upon the payment of the regular registration fee

prescribed by section four hundred one of this article; provided,

however, that commencing upon the third registration period after the

initial issuance of such plate, an additional annual service charge of

fifteen dollars shall be charged for such plate. Such service charge

shall be deposited and made available in the same manner as set forth in

subdivision two of this section. Additionally, such person shall be

exempt from the payment of the fee of three dollars and twenty-five

cents for the issuance of a new set of number plates pursuant to

paragraph b of subdivision three of section four hundred one of this

article.

5. Any New York resident who possesses a hunting, fishing or trapping

license issued pursuant to title seven of article eleven of the

environmental conservation law or an annual vehicle access pass, also

known as an empire passport, pursuant to article thirteen of the parks,

recreation and historic preservation law shall, upon request, be issued

the distinctive plate available to a person who purchases a lifetime

license or passport, which shall be issued in the same manner as other

number plates upon the payment of the regular registration fee

prescribed by section four hundred one of this article; provided,

however, that an additional annual service charge of fifteen dollars

shall be charged for such plate. Such service charge shall be deposited

and made available in the same manner as set forth in subdivision two of

this section.

* NB There are 4 § 404-s's

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