N.Y.C. Admin. Code § 20-731: § 20-731 Casket and outer interment receptacle information.

a. Any provider of funeral services who offers a casket for sale, or an outer interment receptacle for sale in a selection room, shall prominently display the actual retail price on each casket or outer interment receptacle, in at least one-half inch numbers, as well as composition and model number of such casket or outer interment receptacle.

b. Any provider of funeral services who offers a casket or an outer interment receptacle for sale by means other than a selection room shall present to a customer for his or her selection a photograph or other pictorial representation of each model of casket or other interment receptacle so offered, with the price, composition and model number prominently displayed.