N.Y.C. Admin. Code § 27-287.1: § 27-287.1 Unlawful advertisement for certain occupancies.

1. It shall be unlawful to advertise occupancy or use of dwelling units in a class A multiple dwelling for occupancy that would violate subdivision eight of section four of the multiple dwelling law defining a "class A" multiple dwelling as a multiple dwelling that is occupied for permanent residence purposes.

2. The provisions of this section shall be enforced by the mayor's office of special enforcement. Any person found to have violated the provisions of subdivision one of this section shall be liable for a civil penalty of not more than one thousand dollars for the first violation, five thousand dollars for the second violation and seven thousand five hundred dollars for the third and subsequent violations.

3. For the purposes of this section the term "advertise" shall mean any form of communication, promotion or solicitation, including but not limited to direct mail, newspapers, magazines, flyers, handbills, television commercials, radio, signage, direct mail, websites, text messages or similar displays, intended or used to induce, encourage or persuade the public to enter into a contract for goods and/or services.

(2016 N.Y. Laws Ch. 396, 10/21/2016, eff. 10/21/2016)