Okla. Stat. tit. 76, § 76-40: Definitions

As used in the Common Sense Consumption Act:

1. "Claim" means any claim by or on behalf of a natural person,

as well as any derivative or other claim arising therefrom asserted

by or on behalf of any other individual, corporation, company,

association, firm, partnership, society, joint-stock company, or any

other entity, including any governmental entity or governmental

officer, or private attorney; and

2. "Knowing and willful violation" means that:

a. the conduct constituting the violation was committed

with the intent to deceive or injure consumers or with

actual knowledge that such conduct was injurious to

consumers, and

b. the conduct constituting the violation was not

required by regulations, orders, rules or other

pronouncement of, or any statute administered by, a

federal, state, or local government agency.