S.C. Code Ann. § 39-80-60: Mechanisms for reporting harm to minors; prohibitions on advertising and use of dark patterns; required disclosures.

(A) Covered online services shall establish mechanisms for parents, minors, and schools to report harm to minors on covered online services, especially those harms that pose an imminent threat to a minor.

(B) Covered online services are prohibited from facilitating ads directed to minors for products prohibited for minors including, but not limited to, narcotic drugs, tobacco products, gambling, and alcohol to users the covered online services know are minors.

(C) Covered online services are prohibited from using dark patterns.

(1) Use of dark patterns by a covered online service shall constitute an unlawful trade practice under Section 39-5-20 of the South Carolina Unfair Trade Practices Act.

(2) A covered online service that violates the provisions of this section are subject to the provisions, penalties, and damages of the South Carolina Unfair Trade Practices Act.

(D) Each covered online service that utilizes personalized recommendation systems is required to describe in its terms and conditions, in a clear, conspicuous, and easy-to-understand manner, how the systems are used to provide information to minors and information regarding how minors or their parents can opt out of or control the systems.

(E) Covered online services are required to provide comprehensive, clear, conspicuous, and easy-to-understand information in a prominent location describing the design safety for minors, the privacy protections for minors, and the parental tools that the covered online service has adopted pursuant to this chapter. Such disclosure must also include a clear, conspicuous, and easy-to-understand explanation of how minors and parents may utilize those design safety measures, privacy protections, and tools.