SDCL § 54-6A-1: Definitions.

Terms used in this chapter mean:

(1) "Advertisement," a commercial message in any medium that aids, promotes, or assists, directly or indirectly, a lease-purchase agreement;

(2) "Cash price," the price at which the lessor would have sold the property to the consumer for cash on the date of the lease-purchase agreement;

(3) "Consumer," a natural person who rents personal property under a lease-purchase agreement to be used primarily for personal, family or household purposes;

(4) "Consummation," the time a consumer becomes contractually obligated on a lease-purchase agreement;

(5) "Lessor," a person who regularly provides the use of property through lease-purchase agreements and to whom lease payments are initially payable on the face of the lease-purchase agreement.